Subtle beef was brewing between a well-known comedian and a toaster pastry icon. So when it came time to set the record straight on the real story behind the Crazy Good Pop-Tarts, let's just say it was a no brainer on who to call.

 

Me...the Big Idea of course, lol! 

 

​Writing the copy on this project was a lot of fun.

 

Who knew shade could be this sweet.